The Psychology Behind Mobile Pocketbook FosteringRewards and benefits such as discount rates, cashback and loyalty points can be effective incentives for mobile budget adoption. However, the exact variables that drive mobile pocketbook fostering are still a secret.Making use of the stimulus-organism-response (S-O-R) theory as an academic basis, thi

The Psychology Behind Mobile Pocketbook FosteringMotivations and incentives such as price cuts, cashback and commitment points can be powerful motivators for mobile wallet fostering. Nevertheless, the exact factors that drive mobile wallet adoption are still an enigma.Making use of the stimulus-organism-response (S-O-R) concept as an academic basis